Investor Presentaiton
High Value
7
iHeartRadio Strategically Positioned in the
Podcast Value Chain¹
PODCAST PUBLISHERS
Control/produce all content
•
.
Publish content across multiple
•
distributors
Full ad-revenue benefits captured by
content Publishers
Podtrac Industry Rankings - June 2022
•
•
PODCAST SALES REPS.
Sell/backfill podcasts for certain
Publishers
Small commission – with most
economics to Publisher
•
•
Low Value
DISTRIBUTORS
Carry podcasts on platform
No economics unless for
another service
(subscriptions, consumer app,
device sales)
Podcast RSS Feed:
Non-Publisher Sales Agents:
ත
iHeart
TRITON
DIGITAL
iHeart
RADIO
US UNIQUE
RANK
PUBLISHER
MONTHLY
AUDIENCE
GLOBAL
STREAMS
& DOWNLOADS
KATZ
1 WiHeartRADIO
431,341,000
AUDIENCE
NETWORK
30,332,000
2
WONDERY
23,836,000
185,239,000
3
npr
18,021,000
160,076,000
4
The New York Times
11,000,000
139,753,000
5
NBC NEWS
9,112,000
65,166,000
1 Companies listed represent the major players in each category
Apple
Podcasts
sxm adswizz
Spotify
Audience
Network
amazon music
MEDIA
STITCHER
CUMULUS
Spotify
Google Podcasts ●
Audacy
iHeart
MEDIAView entire presentation