New Business Organisation
BNP PARIBAS
New Segmentation Aimed to Increase
Service Level to Public Administration Clients*
Current BNL Model
Target Model
CIB Coverage
40
40
Grandi
Relazioni
Clienti
Enti
Clienti
Local
330
16,000
Client needs
BNL response
High quality of
service and products
Cross selling
oriented structure
Selected high skills
RMs
Rather similar to
medium and small
corporate needs
PA Relationship
Managers included in
a common structure
with Corporate
Functional link
maintained with PA
management
BNL
Grupp BNP PARIBAS
* Religious agencies, Local agencies, Central agencies, Provident institution, Welfare, Foreign offices, Non profit
companies, Law courts, Military entities, Schools and Unions
Leveraging the Corporate Franchise
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