Growth by Choice: Good for You, Good for the Planet

6 Growth by choice: evolve channel strategies to unlock growth Traditional Modern trade E-commerce Out-of-home NESCAFE. NESCAFE • Optimize distribution & boost reach by digitalizing RTM Expand product range via sales recommendation engine . Optimize trade & promotional investment via analytics • Accelerate category management with retailers • Scale with regional & local pure-play partners • Accelerate in quick commerce & e-B2B via tailored assortments • Scale opportunities in R&G, Starbucks, plant-based) • Leverage new business models (revenue share, etc.) Digitalization: Al-powered analytics, tailored 1st-party data acquisition model, marketing ROI engine 23 June 8, 2023 Deutsche Bank 2023 Nestle Good food, Good life

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