Investor Presentaiton
Subscriptions Will Inevitably Become the Dominant Business Model
10
10
90%
of tech companies
are embracing
subscriptions
75%
of all consumer
facing companies will
deliver subscription
services
>50%
of all global
Gross domestic
product (GDP)1
Now
Tomorrow
The Future
Default for Leading Edge
Source: Ernst & Young²
Broad Subscription Adoption
Source: Gartner³
A Subscriber-Centric World
Source: IDC4
¹By 2023, IDC estimates that products and services from digitally determined organizations will make up over 50% of the global GDP. Source: IDC report titled IDC FutureScape:
Worldwide Monetization 2021 Predictions, Mark Thomason, October 2020, IDC #US4624692.
2Source: https://www.ey.com/en_us/performance-improvement/how-to-holistically-plan-for-switching-to-a-subscription-selling-model
³Source:https://gtnr.it/3mxG0ow 4Source: https://www.businesswire.com/news/home/20201208005393/en
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