Investor Presentaiton
Steps taken to establish Sonata as Digital Transformation partner
of choice
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Content - Include thought leadership Digital Transformation messaging in all
marketing communications. E.g: Sonata Stories, Digital case studies, brochures,
blogs/articles, videos, whitepapers and POV etc.
Platformation TM-led website communication
SONATA
SONATA SOFTWARE
Events & Webinars - Participate in Digital transformation event as speaker/sponsor.
Conduct thought leadership webinars. Spearhead high profile Sonata customer events
on Platformation TM like Sonata Spark
Social Media - Use social channels to promote thought leadership and
Platformation T
TM content organically and paid
Thought leadership through industry bodies - WEF, NASSCOM, CII
Sonata Story on Platformation™
Branding: Facility, ODCS & CEC
Analyst coverage on Platformation T
People related branding and engagement around Platformation™
Sonata Software Ltd, 2019. Confidential.
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