IndusInd Bank Strategic Overview
Scaling up Credit Card and Personal Loan sourcing on the back of Indus Easy Credit
Easycredit Platform Impact on Credit Card Business
TAT to Decision
Indus
Ceasy CREDIT
Powered by India Stack - Digital Checks for
KYC, AML, Employment Verification & Real
Time Bank Statement Analysis
E-agreement, E-sign, E-stamping and E-
nach setup for STP real time disbursement
in account
V-KYC enabled process
Instant
Saving/Application
~60-70%
lower cost
Offline Channel Partner - Indexed Volumes
Credit Card Volumes growth post platform adoption
100
2.5X
260
Q1 Initiatives:
☐ Superior client engagement and real time
nudges through Mo-Engage on DIY*
platform
☐ Co-browsing assistance implementation
to manage drop offs from DIY*
☐ Easydiner Cobrand Card Launched
☐ Launch of easycredit on Personal Loans
STP%
~15-20%
Productivity
Increase %
~30-40%
Q4 FY'22
Q1 FY'23
✓ Easycredit (assisted model led): 100,000+
cards dispatched in last 6 months
✓ 200+ Offline Partners live
✓ 1200+ Partner Sales Team
275+ Bank Sales team
✓ 50+ Branches and 500+ employees in
branches
IndusInd BankView entire presentation