Investor Presentaiton
Nationwide Sales & Marketing Network Supports Sustainable Contracting
Powerful sales network across the country
Regional population actively buys
apartments in Moscow and St.
Petersburg
Murmansk
Monchegorsk
ArkhangelskNaryan-Mar (Nenetskiy
AD)
SPMA
Cherepovets
Yaroslavl
• Ukhta
MMA
Noviy Urengoy
(Yamalo-Nenetskiy
AD)
Etalon Group's regional sales
geography (2010) (2)
Region
Leningrad region
Khanty-Mansijsk AD
Yamalo-Nenets AD
Kamchatsky Krai
Share in sales
3.9%
3.2%
2.0%
1.9%
Sakhalin region
1.2%
Magadan region
0.9%
Yakutia
0.6%
Nenets AD
0.2%
Other Russian regions
9.9%
Foreigners
0.6%
Total:
28.5%
Norilsk
Yakutsk
Kazan
Nizhny Tagil
Khanty-
Noyabrsk (Yamalo-
Nenetskiy AD)
Mirniy Magadan
Petropavlovsk-
Kamchatskiy
The Group's flats are sold in 9 out
of 10 richest Russian regions
Disposable income (US$) (1
Chelyabinsk Mansiysk
Surgut
Moscow
1,343
NenetsAD
1,247
Stavropol
Orenburg
Nizhnevartovsk
Uzhno-
Sakhalinsk
Yamalo-Nenets AD
1,084
Chukotka
1,064
Sakhalin
1,025
Khabarovsk
Krasnoyarsk
Irkutsk
Etalon Group's sales offices / representatives
Khanty-Mansijsk AD
St. Petersburg
Kamchatsky Krai
995
873
1866
Nakhodka
Magadan
Yakutia
841
789
Vladivostok
Russia average
603
Established relationships/partnerships with
local sales agencies
Etalon Group sales force is focused on the regions with the
largest disposable income
☐
30 cities covered with 10 sales offices in
■
■ Key markets: SPMA and MMA
St. Petersburg and 10 sales offices nationwide
External professional marketing and sales service agents
engaged nationwide
Etalon Group's target regions
(1) Average monthly disposable income, Rosstat data as of 3Q 2010; RUR values were converted into US$ at official CBR average exchange rate in 3Q 2010 (30.62 RUR/US$); (2)
Source: management accounts
✓ Etalon Group
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