Investor Day Presentation
INVESTOR DAY - H
hachette
LIVRE
PRESENTATION
THE DIGITAL TRADE MARKET GROWTH RATES DIFFER BY
COUNTRY
Lagardère
Hachette Livre has been instrumental in the transformation of the industry in the USA
PUBLISHING
eBook market development per country
(in % of Trade sales in value - publisher price)
-UK
-USA
--France
■■■22%*
21%
22%
17%
16%
7%
8%
2%
2%
~1.5%*
YO
Y1
Y2
Y3
Y4
Y5
Y6
US 2007
UK 2009
FR 2011
Year 0 for eBook market
☐
Entry of Amazon in 2007 with a high-discount policy on
ebook prices
Business model converted to agency contract in 2009 after
Apple's entry
Very rapid growth in the USA in 2009-2013 fueled by
retailer competition, installed basis of devices and depth of
catalogs
Even stronger growth in the UK which reached in 3 years
the same penetration rate as the USA in 4 years
France: digital market taking-off slowly
US reaching a « plateau » and UK experiencing less
important growth than in previous years as stated by initial
2013 market estimates
Hachette Livre was the N° 2 Digital Publisher in the US
market in 2013
* Estimates
Sources: GfK, SNE, Bookstats, The Publishers Association, Hachette analysis
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