Pursuing Profitable Growth

46 46 Implied ROI on Bonus Cash IMPROVING ENGAGEMENT MARKETING EFFICIENCY (CONT'D) Examples of engagement marketing initiatives Limited Time Trophies 0.4x $2,160,000 $1,600,000 $580,000 4.8x $192,000 $159,000 $33,000 Initiative A Initiative B Bonus Cash Offered Gross Profit Delivered GPAEM Delivered $602,000 7.3x Limited Time Offers 7.9x $5,000,000 $4,400,000 $4,170,000 $3,700,000 Initiative C Bonus Cash Offered $470,000 Initiative D Gross Profit Delivered GPAEM Delivered Note: The example initiatives that are shown indicate the Bonus Cash offered and the Gross Profit after Engagement Marketing delivered within a 7-day period on the Skillz platform for each initiative. skillz

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