Investor Presentaiton
GOAL:
The most transparent and
most detailed reporting
REPORTING GRAINS
Report out on over 200 performance measures
Conversion touch
View-through
conversion
✓ Average bid cost
per mille (CPM)
✓ Partner CPM
Win rate
€
SIMPLIFIED USER INTERFACE
"Expressiveness" at work
MY REPORTS
RTB IMPRESSIONS
CUSTOM REPORTS
MEASUREMENT MARKETPLACE
BRAND LIFT
✓ Total seconds in
view
✓ Small player
impressions
HOME
My Reports
Choose a template below to generate a report.
Partner viewable
STANDARD
INVENTORY
CPM (vCPM)
✓ Total audible
seconds
Player audible event✓ Win rate
Player collapse
✓ Player skip
...across over 300 measurable variables
DATA
તો
CAMPAIGNS
APL
MINE
ALL
Basic Performance.
Stats
EXCEL
Gil
Search The Trade Desk
Q
+ Excel Report
www.
Click Optimization
Report
EXCEL
Conversion Details
Conversion
Report
Optimization Report
Data Elements
Performance
Geo Insights
Initial Insights
Combined Pivot
Insights Builder
Data
Inventory
Performance
TSV/CSV
EXCEL
EXCEL
EXCEL
EXCEL
EXCEL
+TSV/CSV Report
Ad environment
✓ Ad server
placement ID
✓ App
Audience
Browser
✔ Category name
Device type
Factual proximity
Inventory contract
Site bid factor
Third-party data
full path
User day of week
and hour of day
REPORTS
☐
Mobile Performance
Path to Conversion
LEARN
EXCEL
TSV/CSV
ייד
Potential Spend
Reach and
Frequency
EXCEL
EXCEL
[
O
Seller Performance
Technology
Performance
EXCEL
EXCEL
Time and Day
Performance
EXCEL
Tracking Tag Report
Video and Audio
EXCEL
EXCEL
STANDARD REPORT TEMPLATES
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