Investor Presentaiton

Demand generation strategies will employ influencer marketing through a combination of high-impact channels Various groups can be used to enhance the effectiveness and extend the reach of messaging. State strategies will identify and engage the most influential opinion leaders. •Sales reps encourage stocking and distribute point-of- sale materials. •Professional associations (e.g. NAPPMED) endorse zn/ORS and promote appropriate care to members. •Regulators train providers on diarrhea management through continuing education requirements. •Consumers influence stocking behavior through requests for zn/ORS. Religious Leaders Community Groups Professional Associations Regulators Sales Reps Consumers Providers Trade/Labor Associations Providers Caregivers •Trade (e.g. NURTW) associations engaged to reach their members, as well as visibly promote zn/ORS. •Religious leaders deliver messaging through sermons and congregation activities. •Community groups promote appropriate care at the grassroots through their members. •Providers influence caregiver treatment choices at routine services like ANCs and Immunization clinics. | 15

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