Crocs Investor Presentation Deck
HISTORICAL FINANCIAL RESULTS
A very successful year:
Record revenues
- 13% growth to a record of $1.2B despite store closures
and currency reducing revenues by ~$45M
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FULL YEAR 2019
Improved the quality of revenues
- Fewer and narrower promotions and less liquidation
Simplified the business to reduce costs
- Right-sized store fleet and associated overhead
- Closed owned manufacturing facilities
• 10.5% EBIT margin*, up ~470 bps; achieved goal of
double-digit operating margins
Repurchased 6.1M common shares on the open
market for $147.2M; average cost/share of $24.20
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A great fourth quarter:
Record Revenues: $263.0M up 21.8%
- Up 24% on a constant currency basis and excluding impact of
store closures
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Q4 2019
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Adjusted Gross Margin*: 49.3%, +310bps
- Benefits from favorable product mix, lower levels of promotions
and discounts, increased volume helping to leverage fixed cost.
Partially offset by higher distribution center cost in the US related
to the start up of the new distribution center
- GAAP Gross Margin of 48.0%; 130 bps of non-recurring costs
associated with relocation of our Americas and Netherlands DCs
Adjusted SG&A*: 44.4% of revenues, 620bps improvement
Adjusted Operating Margin* at 4.9% vs. a 4.3% loss in 2018.
Adjusted EPS* rose to $0.12 from a loss of $0.10 last year
* See reconciliation to GAAP equivalents in Appendix
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