KASIKORNBANK Strategic Acquisition
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Private Banking Group: Performance and Market Position
Multi-Corporate
Business
Large Corporate
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual*
Affluent
Middle
Income
Market Share (Market Penetration)
Assets Under Management (AUM)
36%
35%
34%
34%
34%
34%
(Bt bn)
800
35%
35%
35%
750
717
(#1)
700
687
33%
2017
2018
2019
2020 2021
1Q22
Source: Private Banking Group (market share by number of customers)
650
788
775
767
600
2018
2019
2020
2021
1Q22
Mass
Performance and Market Position
■ Market Penetration: ranked #1 with 35% market share (12,276 customers) and Bt767bn AUM in 1Q22
■AUM Breakdown: Investment 60% and Deposit 40%
■ Focus Customers (Type of Customer):
➤ Sophisticated customers (over 70% of total customers); Non-Sophisticated customers
■ Product Types and Services:
Collaborate with Lombard Odier to develop innovative products; build capability via staff trainings and regular workshops; offer advisory services with
close Chief Investment Officer collaborations; and offer referral offshore investment services
➤ Key product and services:
.
.
Financial Products and Services: Investment Advisory
Non-Financial Products and Services: Family Wealth Planning & Real Estate
Others: Financial Event & Privilege
Note: * High Net Worth Individual = Individual wealth with KBank and its wholly-owned subsidiaries > Bt50mn
บริการทุกระดับประทับใจ
K
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
59
59
KASIKORNTHAI
Retail Business: Performance and Market Position
Multi-Corporate
Business
Large Corporate
Business
Medium
Business
Bancassurance*
(New Business, Total and Renewal Premium)
Small and Micro High Net Worth
Business
Individual
#1 in Mutual Fund (KAsset)
Affluent
Middle
Income
Mass
Mortgage Loan
(% Market Share)
Ranked #2 in Total & Renewal
Premiums and New Business
(% Market Share)
Ranked #1 in Mutual Fund AUM
(% Market Share)
Maintaining Top 3 with good quality portfolio
(KAsset)
35%
29.7%
30% 27.8%
28.5%
24.8%
10%
9.2% 9.4%
8.3%
25%
24.4%
23.8%
23.0%
20.1%
20%
16.6%
15.8%
21.8%
19.9% 18.4%
17.1%
19.3%
15%
10%
30% 1
20%
10% -
7.4%
7.7%
20.5% 20.1% 22.1% 22.1% 21.7%
5%
(#1) (#1) (#1) (#1) (#1)
(#3) (#3)
(#3)
(#3)
(#3)
5%
0%
0%
0%
2017
2018
2019 2020 2021
2018 2019 2020 2021 1Q22
2017 2018 2019 2020
2021
■New Business
Total Premium
■Renewal Premium
Performance and Market Position
■Strong Growth in Retail Segment: Higher growth than market size in retail customers. KBank's retail customers grew 9.3% YoY in 1Q22.
Bancassurance: MTL ranked #2 in total, new business and renewal premiums with Y2021 market share of 18.4%, 17.1%, and 19.3% respectively. A variety of life and non-life
products were offered to customers, together with an alternative digital channel via K PLUS. Moreover, KBank also introduced COVID-19 insurance that provides medical
coverage in case of infection or side effects from COVID-19 vaccination as well as death coverage.
Fund Management Services
"
Mutual Funds: KAsset maintaining #1 position since 2010, with highest market share at 21.7% in 1Q22
■Mortgage Loans: ranked in top 3, with 9.4% market share in Y2021, expanding into high potential customers with conservative growth together with strengthening partner
relationships and maintaining good portfolio quality.
Credit Cards:
➤ Purchase spending: ranked #1, with 22.4% market share in Y2021.
Number of cards: ranked #2, with 14.7% market share in Y2021.
Card-accepting merchant services (online & offline platforms): ranked #1, with more than 32% market share by sales volume in Y2021.
■Debit Cards:
➤ #1 in total debit card spending with 50.4% market share in Y2021; maintain top position by providing functions, features, security, and benefits to match customer lifestyles
➤ Variety of cards and campaigns offered to promote greater card spending in several categories, such as online shopping, and food delivery, including attractive cards with
privileges for specific groups; i.e. Peanut Snoopy, JOURNEY Card, LINE BK.
Note: * Total Premium = New Business Premium (NBP) + Renewal Premium;
New Business Premium = First Year Premium (FYP) + Single Premium (SP)
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