Investor Presentation February 2022 slide image

Investor Presentation February 2022

Zillow Expanding to Customer Transactional Experience Creates Significant Addressable Market 2006 Increasing consumer expectations Advertising/Lead Gen Search, Find, Connect Data and Al revolution ~$19B1 real estate advertising market 2018 2019 $2T+ Residential Real Estate Market8 ~$300B Residential real estate, rentals, and mortgages transaction fees² Future Opportunities³: Renovation ($595B)4 Home Insurance ($119B)5 Moving ($18B)6 Appraisal ($9B)7 Customer Transactional Experience Buy, Sell, Finance, Rent, Close, Move 1. Borrell Associates 2019; Total spent on online and offline residential real estate advertising. 2. Our total addressable market of $300 billion is inclusive of Zillow Group's estimate of "$100bn in referral fees derived from participating in real estate transactions with our partners per the 2021 National Association of REALTORS® U.S. Economic Outlook, Title and Escrow premiums of "$26bn per the American Land Title Association and Doma estimates, Mortgage Origination estimated revenue of $155 bn per the Mortgage Bankers Association, and rentals estimated industry revenue of $16bn per Fortune Business Insights and Zillow Group internal data. 3. Future opportunities represent the estimated total size of each listed industry. 4. The Economy of Everything by Angi, 6/8/2021. 5. Homeowners' Insurance Industry in the US-Market Research Report, IBIS World, August, 25 2021. 6. Moving Services in the US - Industry Market Research Report, IBISWorld, September 1, 2021. 7. Real Estate Appraisal in the US-Industry Market Research Report, IBISWorld, May 7, 2021. 8. $2T represents estimated aggregate transaction value of U.S. homes sold in 2021. National Association of REALTORS® 2021. 17 ZILLOW GROUP
View entire presentation