Investor Presentation February 2022
Zillow Expanding to Customer Transactional Experience
Creates Significant Addressable Market
2006
Increasing
consumer
expectations
Advertising/Lead Gen
Search, Find, Connect
Data and
Al revolution
~$19B1
real estate
advertising
market
2018
2019
$2T+
Residential Real Estate
Market8
~$300B
Residential real
estate, rentals, and
mortgages
transaction fees²
Future Opportunities³:
Renovation ($595B)4
Home Insurance ($119B)5
Moving ($18B)6
Appraisal ($9B)7
Customer Transactional Experience
Buy, Sell, Finance, Rent, Close, Move
1. Borrell Associates 2019; Total spent on online and offline residential real estate advertising.
2. Our total addressable market of $300 billion is inclusive of Zillow Group's estimate of "$100bn in referral fees derived from participating in real estate transactions with our partners per the 2021 National Association of REALTORS® U.S. Economic Outlook, Title and Escrow premiums of "$26bn
per the American Land Title Association and Doma estimates, Mortgage Origination estimated revenue of $155 bn per the Mortgage Bankers Association, and rentals estimated industry revenue of $16bn per Fortune Business Insights and Zillow Group internal data.
3. Future opportunities represent the estimated total size of each listed industry.
4. The Economy of Everything by Angi, 6/8/2021.
5. Homeowners' Insurance Industry in the US-Market Research Report, IBIS World, August, 25 2021.
6. Moving Services in the US - Industry Market Research Report, IBISWorld, September 1, 2021.
7. Real Estate Appraisal in the US-Industry Market Research Report, IBISWorld, May 7, 2021.
8. $2T represents estimated aggregate transaction value of U.S. homes sold in 2021. National Association of REALTORS® 2021.
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