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Investor Presentaiton

Vertical Performance: Business Wise (All amounts in million, unless otherwise stated) Particulars GMV Growth Q3 FY24 Q3 FY23 BPC Fashion Others Total BPC Fashion Others Total 23,697 10,125 2,373 36,194 19,014 7,244 1,707 27,965 25% 40% 39% 29% 26% 50% 254% 37% NSV Growth Revenue from Operations Growth 13,805 2,752 1,309 17,866 11,513 2,100 787 14,400 20% 31% 67% 24% 26% 40% 520% 34% 15,045 1,526 1,318 17,888 12,634 1,275 719 14,628 19% 20% 83% 22% 26% 43% 628% 33% Gross Profit 6,142 1,170 295 7,607 5,232 914 201 6,347 Fulfilment expenses 1,271 310 137 1,718 1,215 248 109 1,572 Marketing & advertisement expense 1,359 657 115 2,131 905 600 96 96 1,601 Selling and Distribution expenses 224 39 164 427 128 48 48 95 95 271 Contribution Profit Key Ratios as a % to NSV Gross Profit Margin % Fulfilment expenses % Marketing and Advertisement expense % Selling and Distribution expenses % Contribution Margin % Notes: 3,288 164 -120 3,331 2,984 18 -99 2,903 44.5% 42.5% 22.6% 42.6% 45.4% 43.5% 25.6% 44.1% 9.2% 11.3% 10.4% 9.6% 10.6% 11.8% 13.9% 10.9% 9.8% 23.9% 8.8% 11.9% 7.9% 28.6% 12.2% 11.1% 1.6% 1.4% 12.5% 2.4% 1.1% 2.3% 12.1% 1.9% 23.8% 6.0% -9.2% 18.6% 25.9% 0.9% -12.6% 20.2% 1. Branding Media & Production Cost is not considered for Contribution Profit as it is not allocatable, and its benefit accrue over long term 2. Fulfilment expenses include freight, payment gateway charges, warehouse off-roll manpower, warehouse operation expenses and packaging expenses 3. Selling and distribution expenses include BA/BDE cost, 3P channel commission, distributor expenses and customer care service charges 30 50
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