West Coast Market Relevance and Revenue Initiatives slide image

West Coast Market Relevance and Revenue Initiatives

Our PSS transition in April 2018 unlocked our ability to capture revenue synergies All ticketing shifted to Alaska systems and 29 airports converted to a single brand on April 25... 2 Alaska Virgin America america Alaska April 25th April 24th Alaska A single PSS makes revenue synergy capture possible, beginning in late 2018 Annual synergies (revenue & cost) expected from Virgin America integration $300M $255M $195M ווה. Alaska Alaska $65M $36M ...with zero disruption to our operation 2017 2018 2019 2020 2021 Synergy capture remains on-track vis-à-vis our expectations at the time of the acquisition 12
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