CAGNY 2021 Investor Presentation
Adult Tobacco Consumer (ATC) Insights
ATC Segmentation Insights
We believe tobacco product purchases for
ATCs ages 21 to 39 look fundamentally different
than older ATCs
Reduced social friction and reduced harm are
important tobacco product features across
many cohorts
Non-combustible products interest both male
and female ATCs, although specific purchase
drivers vary
Many ATCs are open to using non-combustible
products but have not found the right product to
meet their needs
Exclusive Non-combustible Product Use
33%
ATC 21-29
21%
15%
ATC 30-49
ATC 50+
Source: AVI Strategy, Consumer & Marketplace Insights market research; ATCT December 2020 (non-combustible products include-vapor, moist smokeless tobacco, snus and oral tobacco-derived nicotine)
10 | For Investor Presentation ONLY | CAGNY 2021 | 2.17.2021
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