Investor Presentaiton
BOOHOO GROUP PLC
AT A GLANCE
A GROWING BUSINESS
OUR VISION
The group's multi-brand platform enables us to
service groups of consumers efficiently with ranges
of products differentiated in style and price point.
The appeal of online shopping, with its convenience
and value proposition, continues to resound with
consumers globally and supports high-growth rates.
Our vision is to be leading the e-commerce fashion market for 16 to 45
year-olds, which we will drive through our strategic priorities:
INSIGHT
creating a competitive
customer proposition
INVESTMENT
delivering growth through
organic means and acquisitions
to increase market share
INNOVATION
driving customer
engagement
INTEGRATION
integrating new brands
HIGHLIGHTS
HIGH GROWTH
Revenue
+41%
GLOBAL CUSTOMER BASE
Active customers¹
18M
1. Active customers defined as having
shopped on the website in the last year.
PROFITABLE
Profit before tax
+35%
REVENUE BY
GEOGRAPHY
USA
₤435M
LUK
₤945M
MAN
ANNUAL REPORT AND ACCOUNTS 2021
OUR BUSINESS PRINCIPLES
/ STRATEGIC REPORT
OUR VALUES
PASSION
Each day we are inspired to be the
best we can be. We are focused and
committed to giving our customers the
experience they want.
AGILE
We are constantly evolving to stay one
step ahead. We embrace change and
grab new opportunities with both hands.
We are lean, effective and efficient.
CREATIVE
We are unique and aspirational. We
are not afraid of doing things our way;
daring to be different. We are creative in
thinking and design.
TEAM
We listen and respond to create a
place where everyone's contribution
is important. Building success through
our people and sharing in it together.
We remember to have fun along the way.
01
CHALLENGING THE
FASHION MARKET
We understand what customers want.
We operate in an efficient and profitable
way, delivering value to our stakeholders.
We invest to create a sustainable business.
RESPONSIBLE
We operate with responsibility
towards all our stakeholders
- our customers, employees and partners
and in a sustainable way to reduce
environmental impact.
INSPIRED
With a finger on the pulse of fashion,
we spot the latest trends from all over
the world.
REST OF
EUROPE
₤245M
REST OF THE
WORLD
₤120M
GLOBAL
We operate in a global market,
unhindered by borders, languages
and physical presence.
CONNECTED
Through a large social media following,
we connect with millions globally.
FAST
Hundreds of new products added daily
and top sellers are re-bought within days,
with the group built on its successful
"test and repeat" model.
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