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Processes: Businesses Need to Orchestrate Dynamic Subscriber Experiences, Not Linear Product Workflows Linear Product Workflows Dynamic Subscriber Experiences Upgrade Security Order Car Order Pick Pack Replenish 33 33 Ship Car Ship Track Invoice Pay Return Car Return Diagnose Repair Scrap Is it the same customer? How was their experience? What value did they gain or lose? Add Music Package Subscribe to Mobility Renew Subscription DI == +0 S Downgrade GPS Tracking Suspend Diagnostics Resume Diagnostics Add Driver 60% of all subscriptions change after the initial sign- up and average 4 changes per subscription per year* *Source: Subscribed Institute Benchmark: Subscription Changes Zuora

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