Investor Presentaiton
☐
MTS
a step ahead
MTS retail network development
MTS continues to expand its
retail chain with a focus on
smaller markets to drive sales
of higher-margin data products
and services
At the end of Q2 2012, MTS
retail network comprised 4,156
stores, including 1,560
franchised outlets. MTS plans
to increase its retail footprint
by up to 500 stores till the end
of the year, of which 60 will be
flagship locations
Expansion of the MTS retail network, 2010 – 2012
4588
4 156
3 343
3 373
1 655
1 560
1 134
1 130
2933
2596
2209
2243
Q2 2010
Q2 2011
Q2 2012
Franchise stores
Q4 2012E
Own stores
Smartphones* sales and penetration, 2010 – 2012
35%
30%
25%
Sales increased by 8% quarter-
30.0%
27.0%
23.3%
17.4%
20%
over-quarter in terms of units
sold in Q2 2012
>20%
15%
12.4%
17.2%
8.4%
10%
14.0%
11.6%
10.4%
5%
☐
Sales of smartphones in the
6.3%
0%
sales mix advanced by 10pp
year-over-year in terms of units
sold in H1 2012
H1 2010
H2 2010
H1 2011
H2 2011
H1 2012
H2 2012E
sales of smartphones through MTS retail network as % of total handsets sold in units
smartphones penetration as % of all registered mobile phones on MTS network
*MTS defines a smartphone as a handset with one of the following operating systems: iOS, Android, Windows, Blackberry OS, Symbian, Linux or Bada
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