Vittia Annual Report 2022
VITTIA
Sales strategies
We are present throughout the national territory,
with greater predominance and great penetration
in the states of São Paulo, Minas Gerais, and
Mato Grosso. However, over the last few years
we have implemented strategies and initiatives
to increase our participation in regions with great
agricultural potential, but where historically we
had no relevant presence, such as the Midwest
region as a whole. Regional diversification, as
well as diversification by culture, are key points
in our commercial direction.
As for sales, we built a robust commercial
platform, with a multichannel strategy, which
encompasses different sales channels, such as
direct sales (carried out by our own team),
sales by third-party distributors and sales to or
by cooperatives.
Our commercial revenue comes from the sale
of our products, services, and solutions to
customers of different agricultural crops, such
as soy, corn, cotton, coffee, citrus, winter crops,
beans, sugar cane, cotton, fruits and vegetables,
wheat, pastures, which positions us as a
platform capable of meeting the most varied
demands of the Brazilian agricultural market.
In addition, in order to make our production
chain even more efficient, we also carry out
industrial sales of raw materials, intermediate
products and products for the fertilizer
industry and others, such as animal nutrition.
We aim to expand our business and geographic
coverage, increase sales and distribution
capillarity and access agricultural producers of
different profiles and cultures.
We are present, with our sales, in Brazil and
abroad, which are distributed as follows:
185
147
138
151
τετ
149
To support this direction, we have a specialized
sales and support team, with highly qualified
professionals, who accompany farmers in the
field, seek to understand their needs and offer
the products, services and solutions from our
portfolio that are most suitable for each customer,
in addition to ongoing technical support.
The presence of our professionals in the field
strengthens the relationship with customers,
increases the credibility of our brand and our
products and solutions, and increases sales potential.
Distribution of net revenue (BRL million)
105
85
97
65
32
26
26
28
25
19
20
28
SP
MG MT
GO
BA
15
23
52
71
PR MS MA RS
ES
EX Other
states
2022
2021
Annual Report 2022
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