Vittia Annual Report 2022 slide image

Vittia Annual Report 2022

VITTIA Sales strategies We are present throughout the national territory, with greater predominance and great penetration in the states of São Paulo, Minas Gerais, and Mato Grosso. However, over the last few years we have implemented strategies and initiatives to increase our participation in regions with great agricultural potential, but where historically we had no relevant presence, such as the Midwest region as a whole. Regional diversification, as well as diversification by culture, are key points in our commercial direction. As for sales, we built a robust commercial platform, with a multichannel strategy, which encompasses different sales channels, such as direct sales (carried out by our own team), sales by third-party distributors and sales to or by cooperatives. Our commercial revenue comes from the sale of our products, services, and solutions to customers of different agricultural crops, such as soy, corn, cotton, coffee, citrus, winter crops, beans, sugar cane, cotton, fruits and vegetables, wheat, pastures, which positions us as a platform capable of meeting the most varied demands of the Brazilian agricultural market. In addition, in order to make our production chain even more efficient, we also carry out industrial sales of raw materials, intermediate products and products for the fertilizer industry and others, such as animal nutrition. We aim to expand our business and geographic coverage, increase sales and distribution capillarity and access agricultural producers of different profiles and cultures. We are present, with our sales, in Brazil and abroad, which are distributed as follows: 185 147 138 151 τετ 149 To support this direction, we have a specialized sales and support team, with highly qualified professionals, who accompany farmers in the field, seek to understand their needs and offer the products, services and solutions from our portfolio that are most suitable for each customer, in addition to ongoing technical support. The presence of our professionals in the field strengthens the relationship with customers, increases the credibility of our brand and our products and solutions, and increases sales potential. Distribution of net revenue (BRL million) 105 85 97 65 32 26 26 28 25 19 20 28 SP MG MT GO BA 15 23 52 71 PR MS MA RS ES EX Other states 2022 2021 Annual Report 2022 56
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