Investor Presentaiton

move - Improving Operational Efficiency 1 • 3 Store Manager Routine Review Rationalizing the store manager's routine Sales planning routine ("Check-in") and structured follow-up meetings New Toolkits For Sales Force 2 • 4 Increasing Sales Force Readiness Customer approach Sales force leader Multi-category sales force Software for performance measurement • Improving sales front-office software • • Increasing the training volume about new products and technologies • New sales incentive model Best balance between sales and results Meritocracy focus Store results focus, decreasing sales force dispersion Increasing gross margin focus and customer satisfaction 5 Efficiency Gains Admin support: releasing managers from admin tasks Job Functions merger (i.e. cashier and "crediário") 31

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