Investor Presentaiton

19 Protection Direct Banca 2 Product mix across key channels¹ Segment FY20 FY21 FY22 Q1 FY23 Segment FY20 FY21 FY22 Q1 FY23 UL 32% 27% 29% 30% ¡UL 12% 10% 16% 14% I I Par 18% 37% 33% 30% I Par 34% 37% 33% 36% Non par savings 44% 30% 33% 33% Non par savings 40% 39% 39% 38% Term 4% 4% 4% 4% Term 12% 11% 10% 8% | | Annuity 2% 2% 2% 3% Annuity 3% 3% 3% 4% FUL 33% 29% 28% 16% UL 44% 39% 46% 45% ¡Par 14% 17% 14% 19% I Par 1% 1% 2% 2% I Non par savings 20% 16% 27% 35% I Non par savings 18% 29% 30% 40% ¡Term 4% 3% 3% 2% Term 37% 30% 20% 10% I I I !Annuity 29% 35% 28% 28% Annuity 1% 2% 2% 3% Segment FY20 FY21 FY22 Q1 FY23 Company UL 28% 24% 26% 25% ¦ Par 19% 34% 30% 30% Non par savings 41% 31% 33% 35% ~40% of business with policy term <=10 years; ~20% of received premium in single-pay policies for Q1 FY23 Term 8% 7% 6% 5% Annuity 4% 5% 5% 6% FY20 FY21 FY22 Q1 FY23 !Based on Total APE 17% 13% 14% 17% Based on NBP 27% 20% 24% 32% 1. Based on Individual APE, Term includes health business. Percentages are rounded off 2. Includes banks, other corporate agents and online business sourced through banks / corporate agents 3. Includes business sourced through own website and web aggregators Annuity FY20 FY21 FY22 Q1 FY23 Based on Total APE 4% 5% 5% 7% I Based on NBP 16% 20% 20% 23% Profitable distribution Diversified growth mix innovation leading Market- Quality of insurance Reimagining Board and management HDFC Life

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