Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
Corporate Data
for Value Creation
> Our Founding Spirit >The Toyoda Principles and Toyota Philosophy > Toyota Production System (TPS) > Toyota and Sports
The Toyoda Principles and Toyota Philosophy
In 1935, five years after the passing of Sakichi Toyoda, the
Company had grown to more than 10,000 employees as the
automotive business ramped up. The Toyoda Principles were
compiled at this time to convey Sakichi's teachings to all employees
and provide guidelines for all aspects of their work.
The top management of Toyota that took over from Kiichiro,
Sakichi's son, further codified the Toyota Philosophy, encompassing
Toyota's values, priorities, and strengths. This philosophy provided
the answer to the fundamental question, "What is Toyota?" as
a touchstone for the entire Group.
The automotive industry is experiencing a once-in-a-century transfor-
mation. In the same way that Toyota transitioned from loom maker to
automaker, we are now reinventing ourselves as a mobility company.
To guide us as we push forward into the future amid an era of
uncertainty, we have now created the Toyota Philosophy Cone,
a graphic representation of the Toyota Philosophy presented in
a shape that evokes both the spools of thread used in looms and
the traffic cones used to guide cars.
What is Toyota?
/搭吉服
Sakichi Toyoda's
0175
resolution
20
トヨタ協力1
159
設備を動かすもの
伝のある技術事務
12.トヨタ町センター 2事務の機械化
Facilities
3トヨタ技術会 3.マネージャント研究会
HER (2
よいよいち!
子伝承の技能をも
老新入社員取育
2
A-
4. 研究グループの指導
5&#
の支持
サービス
2.サービス
「ある
Operations
16MER
274D
4.安全性化設9生活码码合
** #
5&
1975A
国民の支持
LPRE
Management is
[3.者へのサービス
about people
Stakeholders
Toyota Philosophy Cone
Toyoda
Principles
Partnerships
Software Hardware
Value
The Toyota Way
Mission
Producing Happiness for All
Vision
Creating Mobility for All
DNA A
Toyota's basic principles
Toyoda Principles
The Toyoda Principles, or Five
Main Principles of Toyoda,
have since been handed
down to every Toyota Group
company and serve as
guidelines for all employees.
MISSION A
Modern Interpretation
Toyota Times
• We unite as one team regardless of rank in order to contribute to our people, society,
and communities.
With an eye toward "Producing Happiness
for All" Selections from the Q&A session of
Toyota's 1H/2Q financial results briefing
• We develop and learn from outstanding ideas and cutting-edge technologies across the world.
We enhance our capabilities utilizing our own wisdom and create new value to continue to lead
the change.
We focus on work that is value-adding, with integrity and practicality, by avoiding
superficial matters.
• We build a sense of community and promote the personal growth of our people while valuing
mutual trust and equal partnership with our stakeholders.
• We show humility for the support of our business by our valued stakeholders and society while
also respecting the diversity of the world.
Toyota's mission since its foundation
Producing Happiness for All
Born into a family of poor farmers, Sakichi Toyoda built the bedrock of today's Toyota by inventing the Toyoda Automatic Loom by
himself. Abandoning the easy path left by his father, Kiicihro Toyoda took on the challenge of making cars. Many at the time said it
was impossible.
Their passion was carried on by those who worked with them, shaping the Toyota we know today. What they truly wanted to make
was a sense of happiness for any customer who used their products, as well as happiness for every person involved in the work
related to those products. The core of this aspiration was the idea of producing happiness for all.
However, during Toyota's long history, there was a brief time when we turned our focus to numbers and gave less thought to people.
Primarily due to our rapid expansion in the late 20th century, we faced many problems, including quality concerns and trade friction.
Let us not forget that there are some things that machines cannot create. Only humans can invest the time and energy to bring life
to such things. We strive to stay ahead of the times, endeavoring to be studious and creative for the betterment of lives and society.
Using our technology, we work toward a future of convenience and happiness available to all. This is our mission, producing
happiness for all, and the core of what makes us Toyota
VISION A
The future vision that Toyota aspires to
Creating Mobility for All
Toyota strives to raise the quality and availability of mobility, so that individuals,
businesses, municipalities, and communities can do more, while achieving a
sustainable relationship with our planet. This is our new destination.
Motorization has enabled freedom of movement and has brought people and
society closer. As a result, more people than ever can now experience mobility,
including the "fun to drive" experience.
And yet, challenges related to mobility persist. There are still many potential
opportunities to overcome inconveniences and break through the impossible
with new possibilities.
"To move" can refer to physical motion, but also to the experience of being
emotionally moved. It is our role to move people and bring mobility to life-to
move hearts, minds, and bodies. To move society.
VALUE A
Value that Toyota can promise to stakeholders
Toyota Way
豊田佐吉翁遺志
豐田網領
研究創造を常時
神庭的美
Five Main Principles
of Toyoda
Sakichi Toyoda
Kiichiro Toyoda
As we work to realize mobility for all, the road will be rough at times.
In addition to our commitment to monozukuri (manufacturing), we
must foster imagination regarding the possibilities of people and
society. These tangible and intangible aspects together power
Toyota: imagination fuels monozukuri, and monozukuri sparks new
imagination. In advancing this cycle, it is essential to center the
perspectives of our many stakeholders, imagining their points of view.
We work with our stakeholders and partners, each elevating the
other, uniting the strengths of all three to create new and unique
value. This is the new Toyota Way.
TOYOTA MOTOR CORPORATION
5
INTEGRATED REPORTView entire presentation