Investor Presentaiton

5.1M Active Members1 Active Loyalty Card Members per Age Group (%) Best-in-Class Loyalty Program ("Kartuş”) Since 2007 8.1M Loyalty Card Members Strong Appeal to Under 35 Across Both Genders Majority of New Loyalty Card Holders are Under 35 New Loyalty Card Members per Age Group (%) % of Turkey's Total Population (2019) 0-14 23% 15 16 15-24 34 15-24 29 15-24 16% 75% % of Retail Sales with Kartus 33 Female Male 25-34 36 44% 56% 25-34 15% 36 25-34 38 29 35-44 29 35-44 15% 35-44- 22 21 24 45+ 20 45+ 30% 9 45+ 11 kartus Women Men Women Men mavi 1.2Mn New Members in 2019 (370K in 2020) 48-52% of current customers under 35 70-67% of new customers under 35 "Mavi Kartuş, no. 1 in the apparel industry for the Most Successful Loyalty Cards Survey." Note: Data for Kartuş customers as of January 2021 Active means that the member has made a purchase of Mavi product over the last two years mavi (Mediacat, Nov 2019) 14

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