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INSTITUTIONAL 10 | 11 THREE AREAS, THREE PILLARS Alana has restructured itself with the creation of new areas and the launch of new projects, and it assumes as its pillars its work in communications, innovation and advocacy THREE PILLARS Communication 1 Action, effect or method of communication. 2 Process through which ideas and feelings are trans- mitted from one individual to another, making social interaction possible. Give communica- tion to; give access to; make possible a passage to. Would it be a passage to another world? Maybe! Sensitize, awaken, inform with quality and beauty. Make common, but not banal. Be accessible, be unforgettable. These are some of the challenges that Ala- na poses to itself whenever it thinks about communication. To communicate a cause is not branding. It is mobilizing. It is moving. Innovation 1 Act or effect of innovation, that is, to introduce new ideas in (laws, customs, arts, etc.), to produce something new, to find a new process. 2 Something introduced once again. 3 Renovation. To always do the same thing yields the same results. Right? Then why keep do- ing the same thing? And what if it goes wrong? If it goes wrong, you just have to start over. There is no crazy idea, there is no pre-established limit, there is no "we don't do that.” Unless that is what every- one else is doing. Advocacy 1 Political influence. 2 Actions aimed at influenc- ing the elaboration, approval and execution of public policies. These may take place in the Legislative, Ex- ecutive or Judiciary branch and in the mobilization of society in general. If Alana wants to promote great change through individual transformation, acting with the Three Branches of Government and mobilizing our society paves the way for this. Democratizing access to the crea- tion of laws and public policies and moni- toring how our money is spent is also a tool for empowerment. A day-to-day routine that no longer fit in the old struc- ture. An eternal questioning of its calling, the calling of each project, the calling of family organizations. A point of view that at times comes close, at other times steps back, in order to find what makes a difference in each step taken. The certainty that big transforma- tions come from small internal changes, and that they all happen when you leave your comfort zone. All of this made 2014 a very special year for Alana: it was the year for rearranging our house, making reno- vations and presenting ourselves again. Of course you do all of this while you're "closed for inventory," right? That's not what happened: the train was in motion speeding up, as you will see in the following pages - and the surprises our day-to-day brought helped us to bet- ter shape the paths that were being drawn. "WHAT IS IN ALANA'S DNA IS WHAT MUST REMAIN AND BE STRENGTHENED" MARCOS NISTI CEO and Vice-President THREE AREAS Instituto Alana The year that marked 20 years of Alana also cemented its expansion. A non-profit civil society organization, Alana is maintained by the earnings of an endowment fund that guar- antees its financial sustainability today and for next 40 years. With the mission of honoring children, Alana never stops: learn the details of each project in the following pages. Alanapar NEW The key stone, oops, question: can this project sustain itself and also help to thick- en the stew of the new Brazilian economy? Alanapar was created to make social projects and enterprises in a different way: the so-called “social enterprises." One day this term will no longer exist, once every enterprise is "social" - doesn't this seem basic and elementary? Until then, however, one of the objectives of the newly created Alanapar, which ended its first year with three projects, is to build beautiful success cases. Alana Foundation Since 2012, Alana has maintained an arm in the United States with one goal in mind: to foster research it considers relevant and potentially transformative. In 2014, this area developed a new model of cooperation between North American universities with the potential to greatly improve the quality of life of those who have Down syndrome, given the innovative character of the research and the sums invested. For more details, visit the site www.alana.org.br.

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