Omni-channel Growth and Financial Performance
Zoozavr - entering promising pets supplies market
detsky mir
Store Format
■ 100sqm total / 85sqm selling area
■ At shopping center or street retail, close to a chain food retailer
■ Comprehensive assortment:
•
~3k SKUs in store
>10.0k SKUs online - Upcoming private labels range
■ Cross-integration with DM: stores, ordering, pickups, logistics
Effective online coverage of entire Russia via DM's footprint
Why Zoozavr?
■ Russian pet supplies market is large at RUB 296bn (2020)
Solid market growth outlook
-
8.3% 2020-24E CAGR, outpacing children's goods
Rising pet ownership rate, while children's birth rates are sluggish
Same low elasticity to macro as children's goods
■ High fragmentation with weak competition
-
Top 5 specialist players account for only 8% market share
No highly recognized brand or large, well-funded and efficient player
Large overlap with children's goods target customers and suppliers
Лучший
предложения
для в
питомцел
3023ABP
товары для животных
Sources: Company data
Performance highlights in 2021
✓ RUB 930m revenue
Share of online sales reached
66% in total sales
Loyalty program members
generated ~75% of total
sales
Q1'22 highlights
94 stores as of 31 March 2022
✓ 6 private labels with 600 SKUs
were successfully launched
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