Investor Presentaiton

4 Active Asset Management: Hands on Approach Implementation Hope is Not a Strategy Approach 23 | Every Dollar Counts Develop strong relationships with hotel operators through proactive communication Continuous improvement of property level operating performance Build strategic plans that seek out new sources of business while developing reverse marketing plans for changes in supply Challenge existing revenue management models Maximize flow-through with the "drive for 65 mantra" by increasing revenue and sustainable cost reduction Proactively address changes in demand shifts through strategic sales initiatives Forecast accuracy - review forecasts on the 1st and 15th of the month, which provides the ability to pivot strategy in response to changing market conditions Aggressively target non-core revenue streams: parking, rooftop farming and retail Validate highest and best use across portfolio Weekly calls with Top 25 hotel teams: Understand 90-day pricing trends Review group booking pace and transient trends Review monthly and quarterly operating performance: Analyze labor efficiency and staffing Set stretch goals to drive an incremental 25bps to 50bps of Hotel EBITDA margin Share best practices from each property and apply across the portfolio Utilize in-house and external resources to drive profits in all revenue sources: food and beverage, retail, I.T. and parking Work with in-house project management team on ✓ ROI / repositioning efforts: ☐ Adding keys and/or meeting space Energy efficiency projects and F&B optimization PARK HOTELS & RESORTS

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