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Investor Presentaiton

HERDEZ HERDEZ ERDEZ ATÚN 2,582.1 2,340.7 2,423.8 2,978.1 GETTING READY FOR THE FUTURE Gross Profit million pesos HENDEZ HERDEZ ATON During recent years we have consistently invested in strengthening the platform on which we shall base our future growth; both in the infrastructure that will allow us to make available to our consumers the products they demand and prefer, as well as operative improvements that encompass from on-going personnel training, to the capture of synergies that are translated into competitive advantages. We started the construction of the Teoloyucan Distribution Center, which will reduce 82% the platform doors, 40% the equipment and 49% the storage area. This new distribution center will represent lower costs, synergies in processes and an optimum operation technique, which is a combination of automated storage and replacement system in order to have a "just- in-time" operation. We continued with the integration of the production processes in the vegetables, home-style sauces, and tomato puree lines. In order to increase the efficiency in the tuna fish operation and meet the market demand, in 2009 we acquired the Bonnie tuna vessel, we expanded the freezing warehouse to cover the closed season cycles and the volume increases, and we built the remote tinplate can plant. Teoloyucan Distribution Center This distribution center will allow the consolidation of operations of three centers into a single facility, providing us with high flexibility for business expansion and for the handling of products. Víctor Cruz Perales "Promoter of the Year 2009" 15 TRUST IN OUR FUTURE
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