WESTJET Strategy Overview

ULCCs around the world are focused on low fares with high ancillary fees ULCC Average Fare and Ancillary Per Passenger¹ Average ancillary - - - Average ULCC fare 180 160 140 120 100 80 60 $96 40 $85 $74 $78 20 20 I allegiant FRONTIER RYANAIR LOW FARES DONE RIGHT spirit 1 All revenue figures are from FY 2016 publically disclosed financial information, converted to CAD$ 56 TSE: WJA

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