BMW Dealer Network Expansion slide image

BMW Dealer Network Expansion

ALONG WITH CAR PARK INCREASE, AFTERSALES SEE HUGE POTENTIAL FOR SUSTAINABLE GROWTH. (unit) 1,200,000 1,000,000 800,000 600,000 400,000 200,000 2009 BMW Car Park Development ■MINI ■ BMW >1 Million 2010 2011 2012 'Maintaining Joy' & brand commitment 'Efficiency' 'Transparency' and 'Care' 2012 Aftersales Brand Campaign RMIN 享受关怀时刻。 BMW事故救援给你无微不至的关爱。 10065-999) K -400-000-666,www.m.com. 为悦全力以赴。 ALL FOR JOY BMW dealer network in china, D.Kirchert, Oct 2012 • Focus on communication on "Care" with Accident Hotline. • Accident Parts is over 40% of BMW Aftersales parts business. BMW售后服务。悦常在,驾无忧, BMW路后服务 BMW is the 1st mover on this service in Automotive companies. BMW Page 24
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