Pet Humanization and Premiumization Driving Spend

Continued Acceleration in Engagement Increased Engagement Driven By Both Higher Rebooking Rates and Higher Frequency Percentage of Cohort with Rebooking Cumulative Bookings per Repeat Customer 80% 70% 60% 50% 2020 40% 30% 20% 2019 10% 0 6 12 18 **Rover 2017 2016 2018 2015 24 30 36 42 48 54 Months since first booking 60 66 99 12 10 2014 2013 8 2019 6 2020 4 2 2018 2016 2017 2013 2015 2014 0 72 78 84 06 12 18 24 30 36 42 48 54 60 66 72 78 84 Months since first booking 1. Represent cohorts from January of respective year 2. Cumulative through Q4'19, except for 2020 cohort Months since first booking (1) 23 23

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