B2B Growth Avenues

Product Recognized by Users... Best-in-class product (1) store G store Illustrated by strong engagement and retention #1 In France ★★★★ 4.7 #2 Worldwide ★★★★ 4.7 #1 In France ★★★★ 4.5 #1 Worldwide ★★★★ 4.5 32h Monthly listening time3 54% Paying DAU/MAU4 (stickiness) <1.5% Net Churn after 12 months5 Source: Data Al. (1) Apple App Store rating based on global rating of current version vs. Spotify, Apple Music, Prime Music, YouTube Music, Tidal (as of Aug-22). (2) Google Play Store rating based on global rating of all versions vs. Spotify, Apple Music, Prime Music, YouTube Music, Tidal (as of Aug-22). (3) Per premium MAU, as of Dec-21 (4) Average of last 31 days Daily Active Users divided by Monthly Active Users (as of 31-Aug-22) for paying users (excludes free tier and Deezer Go) (5) Derived from average monthly retention from M13 to M42 when available from all B2C subscribers cohorts dating from Jan-19 to Aug-22; Based on billing accounts (excluding trials and subaccounts) 19

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