Investor Presentation April 2022
1
Large Base of Passionate, Highly-Engaged Enthusiasts with Attractive
Demographics
82%
of all enthusiasts consider budgets on
parts recurring expenses
76%
of Holley consumers are aged 45 or
younger vs 46% of the general population
57%
of Holley consumers own a car produced
in 2010 or later
Our Consumers Are Passionate
About Their Cars, Trucks and Jeeps
Enthusiasts Feel a Need for
Personalization and Performance
Our Consumers Have Highly
Compelling Attributes
64%
of Holley consumers frequently trade-in
their cars and trucks to begin new
personalized vehicle builds
30%
of Holley consumers are female
IS
154% T
of Holley consumers earn >$75k annual
income vs 43% in the general population
72%
of enthusiasts own more than one car,
perpetuating their strong engagement
Source: Third-party report by a market leading consulting firm, 2020.
Holley
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