Investor Presentaiton
STRIX TECHNOLOGY
Investor Presentation | FY2021 Final Results
Water Commercial Initiatives and Roadmap
Commercial Initiatives
Go to Market Strategy
Significant growth in branded finished goods through Amazon and
online channels where filter replacement purchase is made easy
North America
Multiple TV Promos & Airings
New structure and approach to better drive market activation
Built significant interest in the trade for NPD in 2022 and beyond
LAICA
ITALIAN DESIGN
APAC
Launched first private label customer with new in-house
product
Secured distributor partner for Aqua Optima In China
UK & Europe
Secured eastern European distributor
Numerous top 10 category rankings on Amazon
Major electrical retailer private label launch in Q2 '22
Water Category Roadmap
Innovation Driven Growth
Liscia 254 Whe
We Fer J
Fast. Filtered.
REDUCES
FULL
Great Tasting Water.
30
AQUA OPTIMA
Oria 28 White
Fast. Filtered.
Great Tasting Water.
3X FASTER
REDUCES
AQUA OPTIMA
2020-2022
o Refreshed branding and positioning for Aqua Optima, to better differentiate with Laica in the
portfolio
o In-House manufacturing focus driving more robust supply chain and better product quality
。 Secured multiple large scale private label contracts for Jugs and Filters across Europe
o
Launch unique Perfect Pour Jugs, Dispenser and tap filters line
。
New filter innovations such as Alkaline Water
AQUA OPTIMA
< 2020
o Laica and Aqua Optima strong #2 players in
Italy and UK respectively
o Strong OEM business with leading baby care
and coffee brands plus major retailers
o Laica Bi-Flux filters offer a range of unique
consumer benefits
2023 & Beyond
○ Expand range of price point offerings to penetrate new
markets
o Develop new filter propositions that deliver unique
consumer benefits
o Established as a strong #2 player in core markets within the
category
o Expand footprint as Coffee Machine Filter OEM
Strix
TECHNOLOGY
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