WESTJET Strategy Overview

Aligning our products & services with what guests value most 21 TSE: WJA Price- sensitive Network & Schedule Point-to-point Rewards & co- brand card Less "earn" & "burn" WESTJE ENLLEN Cabin Economy Inflight Regular product product / service offering Ground Self-serve, product pay-per-use Value Premium Network depth & hubs 5524 1234 13 More "earn" & "burn" Business Premium food & beverage Priority check-in, boarding, new concept lounges O Fare segmentation Unbundled Plus Econo Lowest Plus Flexible Bundled

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