Investor Presentaiton

Branding Benefits - Playa's Global Brand Partners ■ Hyatt's and Hilton's selection of Playa as its strategic partner in the development and management of all-inclusive resorts throughout the Caribbean, Mexico and Latin America reflects their confidence and conviction in Playa's best-in-class stewardship of all-inclusive resorts The benefits of branding: ■ Efficiently introduces Playa to new guests given the global brand partner's broad geographic sales and marketing footprint, particularly in the MICE Group space Brand familiarity is attractive to “first-time all-inclusive” customers Facilitates conversion of first-timers to Playa's other properties, brands, and geographies Lowers customer acquisition costs ■ ■ ■ Immediate access to Hyatt and Hilton's nearly 135 million loyalty members Increases propensity to book direct Increases RevPAR index premiums; Hilton's current US RevPAR index premium system-wide is 1.15(1) Limited cannibalization of existing assets given high percentage of redemptions and minimal overlap of top tier loyalty members Benefits of scale such as purchasing, marketing, share of voice Global brand partnerships contributes a second set of eyes aimed at maximizing returns and guest satisfaction PLAYA 1) HOTELS & RESORTS" Source: Hilton's 4Q18 & 4Q19 earnings conference call ©2023 Proprietary and Confidential. All Rights Reserved. 18

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