Strategic Roadmap and Sustainable Growth

Industry Backdrop China Beauty Retail Spending YoY Growth* 45.4% China General 33.9% Consumer Retail Spending YoY Growth* 18.3% 13.9% 5.0% 4.9% Q1 2021 Q2 2021 Q3 2021 YSG 逸仙 Revenue YoY 42.7% 53.5% 6.0% Growth % Note: *Based on data from China National Bureau of Statistics YSG 逸仙 . Key Industry Developments in 2H 2021 Macroeconomic headwinds In color cosmetics, high base vs. 2H 2020 due to COVID-induced recovery Aggressive promotion tactics by global brands Continuation of these developments in Q4 5

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