Investment Fraud Awareness

Adviser Segmentation: 35% of Manitobans are advised investors while 1-in-10 (10%) are DIY investors Based on whether or not respondents are investors and if they work with a financial adviser, we segment Canadians into 3 key groups. Investor type No National Non- investor 54% Use of adviser Do not have a financial adviser/ Not currently/ Advised Manitoba Currently have a financial adviser investor 32% DIY investor 14% Don't know savings Savings, non- investor Non- frequent investor Frequent investor Non-investor DIY Advised investor investor Non- investor 55% Advised investor Advised investor 35% Non-investor Those who either don't have savings/investments DIY investor set aside for the future or those who have savings, but do not own securities DIY investor Those who are non-frequent and frequent investors and are currently working with a financial adviser 10% Those who are non-frequent and frequent investors that do not have a financial adviser 37 37

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