Investor Presentaiton

Consumer-centric strategy 1 Power Brand & Ecosystem ploom 2 Connected Consumer Journey Discover Consider Buy Live Advocate ON eva Build Ploom brand, supported by premium line of products 68850 f 年 f f Handholding consumers across the whole transition journey 3 Omnichannel Activation ESS . ploom HAORDIN 9 Search Always-on activation for a superior brand experience Copyright JT 2023 Note: This slide is not intended to promote sales of tobacco or nicotine containing products or encourage smoking or using nicotine containing products Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law Tobacco Investor Conference 36

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