Purple Revenue Growth Strategy

10 ... and investors are betting big on future consumer spend in the category purple Technology $1.6B+ invested in sleep technology since 20172 Consumer Spending +$40B spent on sleep aids and therapies in 2016 in US alone, growing +6% per annum through Research ~$450M invested in sleep research in 2020, +90% increase from 20141 2020 However, most of these solutions are around the mattress, and often don't leverage the largest common component: the mattress itself 1. National Institute of Health 123 2. Crunchbase 3. Euromonitor

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