Travel Nevada Brand Evolution and Market Development Strategy
TACTICS
› Assist the six all-volunteer territory organizations (Las
Vegas Territory, Reno-Tahoe Territory, Cowboy Country
Territory, Nevada Silver Trails Territory, Pony Express
Territory and Nevada's Indian Territory) to grow their
membership and continue to be viable regional travel/
trade promotion organizations.
> Develop and promote Battle Born Insiders, an online
educational platform.
> Develop "bleisure" campaigns with LVCVA and RSCVA to
promote extended group stays.
• Update and distribute the Travel Nevada Industry newsletter.
> Maintain Travelnevada.biz to inform our travel industry
partners about upcoming opportunities.
› Continue to engage our Nevada Tourism Industry
community through the use of social media channels.
> In an effort to educate hospitality industry/concierge
staff, partner with local businesses to package
excursions building a strong brand ambassador base;
this is both a Discover Your Nevada (DYN) tactic and
hospitality education tactic.
INDUSTRY RELATIONS
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