Investor Presentaiton

Our operational upgrade strategy 01 Portfolio optimization Optimize store network G Exit weak/non-performing brands Increase revenue per SQM Expand portfolio - unique brand experience 02 Operational excellence IT, finance and other optimization initiatives Revamp inventory and supply chain management processes Launch shared service center Dispose of non-core assets Progress update Closed 139 retail stores in 9M-FY22, 63 stores opened. Net decrease of 76 stores ■ 39 F&B stores opened, 18 closed. Net increase of 21 outlets. - During 9M-FY22, 10 brands were closed while 6 new brands* were added bringing our total brand count to 85 ■ The Subway Master Franchise Agreement concluded in Q3- FY22 will result in over 145 new stores in the next 6 years *Brands added to brand count and financial statements Fawaz Abdulaziz Alhokair Co. Progress update Extensive gap assessment of the IT department to support other key initiatives: Oracle v16 Implementation, Managed Services Provider, and Customer Service and Loyalty Program Ongoing Engagement with advisors to deliver transformation program addressing price sensitivity, inventory, zero-based cost optimization and organizational structure ■ Outsourced inventory count to achieve maximum accuracy and costs savings Assessing further cost optimization through detailed analysis of staff cost, rental and utilities ■ Shared Service Centre first phase now live in Egypt with other centers set to go live in H2, resulting in material costs savings from FY23 onwards Investor Presentation 33

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