Investor Presentaiton

Example Initiatives to be developed¹ Several tourist archetypes exist for a tour company expanding into Plateau Tourism 1 2 The adventurers Example of target tourist archetypes Groups/families 3 The lovers Shere Hills: Develop to attract mountain climbers, hikers and thrill seekers. Also, ensure tour guides are present on site for tourists Riyom rock and Assop Falls: Create joint package tours of Riyom and Assop falls for tourists looking for the perfect nature-inspired pictures Jos Wildlife Park: Develop for family, friends or couples as a place they can have a picnic and learn a thing or two about wildlife. Partner with Ministry of Women Affairs and Social Development to allow women sell handcrafted items such as stuffed animals, souvenirs etc. Create on week long "Peace Festival": consolidate various current cultural days and complement with events like music performances, competitions for youth etc. in conjunction with Jos wildlife park 1. Based on proximity to Jos Town Suitable to all three archetypes 104 Copyright 2019 by Boston Consulting Group. All rights reserved.

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