Yili Innovation and Market Leadership
Company
Product
Milk powder: Adult milk powder focuses on professional formula and
continues to lead the industry
(伊利
品质,源于热爱
Adult milk powder has ranked No.1 in the
category for 8 consecutive years
OPEN
心活 膳底
(PT) FRIZ
欣活 欣活
伊利
④ 欣活 ®
骨能膳底®
纾糖膳底
0
血糖生成指数<?
o 富含16种营养
33
黄精
0蔗糖
蔗糖 低G
(C) 黄精粉、葛松
净含量/規
潮材乳粉
净含量/规格:900支
与奶粉
CGL20P1000-4ROL
调制乳粉
净含量/规格:800克
方奶粉 鸡礼粉
o 高鈣(150
- 透明扇
GLOBAL
UNION
植物醇酯
鱼油粉
酸枣仁粉
In 2022, the company's adult milk powder achieved more than
15% growth, and the annual market share increased by 1.1 ppts
compared to 2021; both online and offline channels maintained
the top position in the market
XinHuo ranks No.1 in brand power, brand recognition and brand
purchase, and successfully established leading brand in high-end
middle-aged and elderly milk powder
In 2022, the operation system of adult milk powder became
independent of IMF, and it will then better implement channel
penetration and terminal services
Focusing on functional products that help to improve bone health,
maintain cardiovascular health, manage blood sugar, etc.; the
brand makes up for the gap in domestic market of functional milk
powder
Data source: Nielsen, Company data
27View entire presentation