Detsky Mir Expansion Strategy
Solid addressable market for Detsky Mir
Healthy outlook on key market...
Russian children's goods market in all Russian cities (1) (RUB bn)
detsky mir
...with further growth potential in other categories
Market size in all Russian cities (1) (RUB bn)
+1%
705,6
696,8
701,1
705,8
712,8
719,9
22%
Target market
CAGR 20-24
Detsky Mir market
for expansion
122,4
117,9
119,3
121,1
Toys
91,7
92,6
93,0
94,0
Stationery
214,1
208,3
204,8
198,9
Newborns
Apparel
212,6
213,0
218,4
224,9
Shoes
64,8
65,0
65,6
66,9
2019
2020
2021
2022
2023
2024
share in Russian
children's goods
17%
Detsky Mir market
share children's
goods and pet
supplies combined
Children's goods market
in Russia
Pet supplies market in
Russia
30%
(1) Market volume is counted in retail prices including VAT (10%, except for pets products, charged with 20% VAT) in all Russian cities population). Detsky Mir share estimation is based on total Detsky Mir sales.
Source: Company data, Ipsos Comcon report, Euromonitor.
RUB 992bn
2020
70%
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