Saga's Superbrand Strategy

POWERING A ‘LIFE UNLIMITED' THROUGH INSIGHT REALISING THIS OPPORTUNITY 1 People change as they age... 2 ...impacting their spending behaviours... 3 ...and translating into commercial value Saga is focused on a period of significant change. Our ageing unit is focused on what and how It then pinpoints how these changes drive changing needs and spending behaviours Saga is realising commercial value by shaping its proposition around these changing needs Commercial value is derived from identifying and then fulfilling our customers' c.30-year journeys from thinking about retirement to enjoying it 14 Capital Markets Event - Saga's Superbrand Strategy SAGA

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