Etalon Group - Expanding Portfolio for Robust Growth
B 1Grou
Nationwide Sales & Marketing Network Supports Sustainable Contracting
Powerful sales network across the country
Regional population actively buys
apartments in Moscow and St.
Petersburg
Murmansk
Monchegorsk
Arkhangelsk Naryan-Mar (Nenetskiy
SPMA
Cherepovets
Yaroslavl
MMA
AD)
Ukhta
Noviy Urengoy
(Yamalo-Nenetskiy
AD)
Etalon Group's regional sales
geography (2010) (2)
Region
Share in sales
Leningrad region
3.9%
Khanty-Mansijsk AD
3.2%
Yamalo-Nenets AD
2.0%
Kamchatsky Krai
1.9%
Sakhalin region
1.2%
Magadan region
0.9%
Yakutia
0.6%
Nenets AD
0.2%
Other Russian regions
9.9%
Foreigners
0.6%
Total:
28.5%
Norilsk
Yakutsk
Kazan
Nizhny Tagil
Khanty-
Chelyabinsk Mansiysk
Noyabrsk (Yamalo-
Nenetskiy AD)
Mirniy Magadan
Surgut
Stavropol
Orenburg
Nizhnevartovsk
Petropavlovsk-
Kamchatskiy
The Group's flats are sold in 9 out
of 10 richest Russian regions
Disposable income (US$) (1)
Moscow
1,343
NenetsAD
1,247
Uzhno-
Sakhalinsk
Yamalo-Nenets AD
1,084
Chukotka
1,064
Sakhalin
1,025
Khabarovsk
Krasnoyarsk
Irkutsk
Etalon Group's sales offices / representatives
Nakhodka
Khanty-Mansijsk AD
St. Petersburg
Kamchatsky Krai
Magadan
Yakutia
995
873
866
841
1789
Vladivostok
Russia average
603
Established relationships/ partnerships with
local sales agencies
☐
Etalon Group sales force is focused on the regions with the
largest disposable income
☐
30 cities covered with 10 sales offices in
■
Key markets: SPMA and MMA
St. Petersburg and 10 sales offices nationwide
External professional marketing and sales service agents
engaged nationwide
(1) Average monthly disposable income, Rosstat data as of 3Q 2010; RUB values were converted into US$ at official CBR average exchange rate in 3Q 2010
(30.62 RUR/US$); (2) Source: management accounts
Etalon Group's target regions
→ Etalon Group
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