Investor Presentaiton

Advertisement and Promotional Activities Continue to enhance brand awareness and customer loyalty through mass media activities include brand ambassadors and celebrity endorsements, television and print advertisements and social media outreach and direct outreach activities comprise billboards, posters, etc. Launched advertisement campaigns through celebrity endorsements for our "Flair" and "Hauser" brands. SF Flair YOLO Flair BALL PEN Promotional expenses increased to improve brand visibility 14 12 10 % of revenue Advertisement Expenses (Crs) 0.8% 00 8 0.6% 16 4 1.3% 1.4 1.2 1.0 0.8 12.1 - 0.6 0.4 4.6 2 0.2 1.8 0 0.0 FY 2021 FY 2022 FY 2023 # be different Flair VOLO TULU BALL PEN HAUSER Germany Ball Pen tradinary Pe Flair Scan QR CODE 10.00 Per Piece 10.00 per piece Flair EMOVE www.flairworld.in MOVE" BALL PEN 回松回 Sen QR CODE www.flairworld.in WATERPROOF Flair® Flair MRP 20.00 per piece WOODY CLIQ BALL PEN Flair www.flairworld.in 回回回 लिख के दूं क्या ? X-TREK BALL PEN 0.7 YOLO NXT GEL MRP 10.00 23

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