Healthier, Longer, Better Lives
Unrivalled Distribution
Digital Platforms: New Models, New Growth
Increasing new customer acquisition through personalised digital engagement
Affinity partnerships
with shared value
AIA
Customer-led propositions
through analytics
Digital-led omni-
channel distribution
Specialist
TDA talent
Agile, test and
learn approach
40m Combined
SAMSUNG
SK
^ ZA Tech
Customer Base
Regional Technology
Partnership
'Moment of Truth' marketing proposition
through advanced analytics
AIA Vitality integrated Samsung Galaxy
watch proposition
Simplified underwriting using AIA Vitality data
Digital-led, omnichannel distribution closure
Accelerate new customer acquisition
Simplified process and faster connection to
digital platforms
Frequent and connected engagement model
Micro-products, event and time-bound offers
⚫practo⚫
Strategic Digital
Health Partnership
Distribution to Practo's user base
-
Simple products for direct digital sales
-
Referrals to agents for cross-sell/upsell
Integrated Practo services: Telemedicine,
diagnostics, medicine delivery, network bookings
4
Underwriting
questions
32
Segmented
products
2
Partners
operational
12
New
products
Unique
(175m)
70k
Network of top-tier
users
hospitals and clinics
34
37View entire presentation